The video above is the Behind the Scenes footage in the making of “Into the Second” featuring new Zenith ambassador, Eason Chan.
On Monday, 30 July 2018, Hong Kong singer and actor Eason Chan was officially appointed as the new ambassador for Swiss watch brand Zenith.
He is known for movies such as Office (2015), Insanity (2014) and Hooked on You (2007), according to imdb.com. In Hong Kong, Eason Chan is an ambassador for McDonalds.
When it comes to music, Eason Chan is described as having a skilful control of rhythm, pitch and emotion. Such traits, together with his persistence, has rewarded him with major music awards.
Popular songs of his include Ten Years (十年) and “Love’s Transference” (爱情转移).
Watch collectors and Zenith fans should be well acquainted and familiar with the brand’s “guiding star” logo. Coincidentally, his 2018 movie is: “Keep Calm and be a Superstar” where he stars as Yuen Pao.
This is perhaps a sign that Eason Chan, a superstar in his own right, is a good fit for the brand with its famed “Superstar” El Primero movement.
Eason Chan’s first appearance as Zenith brand ambassador will take place on Thursday, 23 August 2018.
As part of Zenith’s new advertising campaign with this Hong Kong pop star, the video known as “Into the Second” will be released to express the commitment to innovation, dedication and passion shared by both Eason and Zenith.
The behind the scenes video of the making of “Into the Second” (above) reveals Eason Chan’s thoughts about his partnership with Zenith. Zenith CEO Julien Tornare is also seen in this video clip.