What is Raymond Weil’s link with the BRIT Awards? Well, the brand is the Official Watch and Timing Partner of one of the most influential annual ceremonies on the music scene in the United Kingdom.
The BRIT Awards is organised by the BPI (British Phonographic Industry) which is essentially the trade body that represents the UK’s recorded music industry.
Some 90% of all recorded music sold in the UK comes from BPI’s members and these include recording companies like Sony Music, Universal Music and Warner Music.
The recorded music market in the United Kingdom is the third largest globally. In 2013, revenues of the recorded music industry in the United Kingdom grew 1.9% to reach £730.4 million (US$1.22 billion / 889.09 billion euros / 1.08 billion Swiss francs / SGD1.54 billion (Singapore dollars)).
Raymond Weil has been the Official Watch and Timing Partner of the BRIT Awards since 2007 and each year, the brand will present special limited edition timepieces to artists, presenters and performers. Past recipients include Kylie Minogue and Robbie Williams.
For the 2014 BRIT Awards, Raymond Weil’s watch of choice is from its Nabucco collection. From what is understood, only 85 pieces were made.
Among those presented with the limited edition Raymond Weil Nabucco BRIT Awards chronograph watches in 2014 were Ella Eyre, Labrinth, Tinie Tempah, Zane Lowe, Sam Smith, Nile Rodgers, John Newman, Ellie Goulding, Beyonce and Jake Bugg.
Two versions were created; an all-black piece with red chronograph central seconds and counter hands, and date numerals, and a more feminine version which comes with a red leather strap.
We actually find the so-called “feminine” version suitable for gents as well and won’t be surprised to find demand for the very few pieces made available originating from men.