The “temptress” at Bulgari’s Marina Bay Sands store? Bulgari MVSA Viola necklace. Notice the picture of the Bulgari Serpenti in the background? Don’t forget the earrings too. Photo: © TANG Portfolio. Timmy / Elfa 2014

Italian jeweller Bulgari has opened a new store at Singapore’s Marina Bay Sands covering 477 square metres over two floors.

The brand has just launched a new jewellery collection known as the MVSA which pays tribute to the “muses of ancient Greece – nine legendary sisters who ruled over the arts, poetry and music.”

Among the striking jewellery pieces is the MVSA Viola necklace.

Bulgari MVSA Viola necklace with 16 amethysts of 504.54 carats, pink tourmalines of 33.68 carats, round red spinels of 25.09 carats interlaced with yellow gold and 63 brilliant-cut diamonds of 12.98 carats. Photo: © Bulgari

 

 

Apart from viewing the brand’s rich collection of jewellery and timepieces on display, do take note of the flooring in the store as the oak parquet has Veneziana inserts.

The two floors have a connecting glass elevator and depending on which floor you are on, you will either see gold Veneziana (on level B2) or jade-inspired Veneziana (on level B1).

Bulgari’s flagship store is located in The Shoppes at Marina Bay Sands, B1-36/37 and B2-34/35, 2 Bayfront Avenue, Singapore. The brand’s jewellery and timepiece collections can be found here. Photo: © Bulgari

This flagship store is the largest in the region, says Bulgari CEO Jean-Christophe Babin, adding that it reaffirms the commitment of the brand to Singapore.