Source: TimeWerke Videos on YouTube TAG Heuer’s “Don’t Crack Under Pressure” campaign was first launched in 1991 and it was created to pay tribute to the determination of the brand and its ambassadors. The campaign came to be because sportsmen and sportswomen require intense and full concentration in order to excel in their sport. While facing pressure is inevitable, the … More
Fashion model and actress Cara Delevingne (born 1992) is one “face” behind TAG Heuer’s “Don’t Crack Under Pressure” campaign. In the series of advertisements, she is pictured with a menacing lion with its fangs out behind her while not forgetting the TAG Heuer wristwatch on her right hand. Was there a real lion behind her during the photoshoot? The answer … More
Who are the people in the world you most admire? Perhaps it is one or both of your parents and/or your spouse? Well, based on the answers of more than 37,000 people from 35 countries surveyed by YouGov, an international market research agency, Microsoft Corporation founder Bill Gates and Hollywood actress Angelina Jolie are the world’s most admired man and … More
Video: © TANG Portfolio/TimeWerke at TimeWerke Videos on YouTube American Hollywood actor and race car driver Patrick “McDreamy” Dempsey (born in 1966), better known for playing neurosurgeon Dr Derek “McDreamy” Shepherd in the TV series “Grey’s Anatomy”, who bought his TAG Heuer Monaco wears it with pride as it is like a badge of honour. As TAG Heuer’s Brand Ambassador, … More
Why did the TAG Heuer Carrera Heuer-02T create a storm within the Swiss watchmaking industry? Simple, given its key features – the in-house Manufacture movement with the chronograph function and tourbillon, the TAG Heuer Carrera Heuer-02T, priced at CHF14,900 or SGD21,800, is a fraction of what a typical Swiss-made tourbillon would retail for. In addition to the regular production piece … More
The TAG Heuer Carrera Heuer-02T features not only the chronograph function but the flying tourbillon and its name comes from its movement – the Calibre Heuer-02T. The Calibre Heuer-02T is an in-house Manufacture movement and it is COSC-certified (chronometer-certified). This means that each and every Carrera Heuer-02T watch would have undergone 21 days of testing with the movements certified by … More
When is a Formula 1 watch not quite a Formula 1 watch? The answer: When it is a so-called “football watch” especially when it is named after a footballer and it is from TAG Heuer’s Formula 1 collection. The footballer in question is Cristiano Ronaldo dos Santos Aveiro who was born in Madeira, Portugal in 1985. He is better known … More